KEYS TO CREATING SUSTAINABLE GROWTH IN A CHANGING WORLD
Brands are a business strategy brought to life, creating trust is the primary means for differentiation, growth and the synergy between People, Technology and Business. Brands with strong sense of purpose draw people in.
Brands are about people and how they connect to the purpose of a business. 84% of executives believe authentic shared purpose contributes to successful change and transformation, yet most believe that their companies are not doing it.
Technology impacts every area of business to accelerate growth and customer contact, but only through purpose can brands deliver deeper, more meaningful engagement. Proximity does not equal engagement, authentic purpose does.
Source: Interbrand with HBR, EY, et al.
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