FACT: ONLY Authentic purpose creates meaningful brand engagement and affinity.
FACT: Events that are primarily "Profit-Driven" only creates awareness, NOT affinity.
FACT: Brands with a purpose set on improving our quality of life outperform the stock market by 12X and grow profits by 750% Faster. HBR, et al.
FACT: Just ONE authentic "purpose-driven" event with a truly unforgettable experience-of-a-lifetime and world-changing mission and focus - can totally change how people look at you and perceive your business and brand.
So, to create future growth in a changing world:
Brands are a business strategy brought to life, creating trust and the primary means for differentiation, growth and the synergy between People, Technology and Business. Brands with strong sense of purpose draw people in.
Brands are about people and how they connect to the purpose of a business. 84% of executives believe a shared purpose contributes to successful change and transformation. Proximity does not equal engagement, authentic purpose does.
Impacts every area of business to accelerate growth and customer contact, but only through purpose can brands deliver meaningful engagement.
Source: Interbrand, HBR, et al.